MediaPost reports on comments, about image and video ads potentially appearing on Google, made by company speakers at the Citigroup Technology Conference in New York this week. However, this is just a further acknowledgment and confirmation of what Marissa Mayer previously alluded to during the Universal Search unveiling in May.
The rest of this post is at SEL. And here’s my original post on the matter.
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The example used in the MediaPost article is local:
[Google product manager Nicolas Fox] gives the example of a local butcher: A video with shots of fresh meat and the overall store experience would be more enticing than a 10-word text ad. More value is provided to both the consumer and advertiser. Currently there is more thinking than action around the issue at Mountain View, and for potential experiments, Google will proceed “cautiously and slowly,” Fox says.
I appreciate the use of the example of a butcher and the phrase “fresh meat.” Ummm…
But seriously . . . Google could eventually become a powerful distribution point for all the local video advertising that the yellow pages, Citysearch, TurnHere and others are starting to generate.
September 8th, 2007 at 6:30 am
bit how viable are these vid ads.. by google..