@ Two Conferences Next Week

I’ve got something of a manic travel schedule next week. I’ll be on a blogger panel at the Yellow Pages Association conference in San Diego and then at OMMA Mobile in New York on a search panel:

Bloggers – New Allies in a New World

Moderator Stephanie Hobbs, Vice President, Communications, YPA
Panelists:

• Peter Krasilovsky, Vice President and Program Director, Marketplaces, The Kelsey Group
• Sebastien Provencher, Praized Media’s co-founder & VP Product Management, Praized Media
• Greg Sterling, Sterling Market Intelligence/Local Mobile Search

The rise of new media—particularly the blogosphere—has elevated voices in ways that are dramatically impacting how the Yellow Pages industry is perceived. Blogs have changed the way information is exchanged, and the Yellow Pages industry has a group of active bloggers engaged in digital discussions about the state of our industry. In this session, YP bloggers will discuss the impact blogging has on the Yellow Pages industry and the role blogs play in shaping the discussion on Yellow Pages.

Out of the Query Box: Can Mobile Revolutionize Search?

Google’s Eric Schmidt predicts that ultimately most of Google’s usage will come from mobile, and in the past year the path to that future finally became visible. Over 70 million people have accessed some form of mobile search. But the handset changes everything about search – adding geo-location, image indexing, more local usage, and even social network layers. Is mobile what local search has been waiting for all along? Do traditional search marketers need to re-think their strategies as search goes mobile? Is text entry really the best mobile search box or do image search, voice queries and scan codes alter the path search marketers will have to take? The real question may not be what can search do for mobile but what mobile does to search?

Moderator  Chad Stoller, Executive Director of Emerging Platforms Strategy, Organic, Inc.
Panelists

• David Berkowitz, Director of Emerging Media, 360i
• Danielle Nohe, Director of Telecommunications and Media, Compete
• Justin Scarborough, Senior Search Manager, Razorfish
• Greg Sterling, Senior Analyst & Program Director, Local Mobile, Opus Research
• Farhan Memon, Senior Product Manager, AOL

If you’re in either place, please let me know.