In something of an apparent coup for European Directories the company has lured Ben Legg, COO of Google’s European operation, to take a similar position at the directory publisher. The news was first reported by TechCrunch Europe.
Before Google, Legg was with Coca-Cola.
There must have been some heavy duty compensation/incentives to lure Legg from the strongest brand on earth (save Apple) to “old media.” And it also indicates, in my view, a strong desire to take the yellow pages publisher in new, non-traditional directions.
A couple of weeks ago, European Directories announced a novel deal with Skype, designed to “colonize” (i.e., promote advertisers within) Google Maps results (10 Pack moving to 7 Pack).
October 20th, 2009 at 7:45 pm
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