It has always been challenging to find where to input and update business listings on Acxiom and InfoUSA (now Infogroup). However Infogroup is trying to change that with a self-service portal “Express Update.”
That link (“update my listing”) leads to this relatively new site:
Businesses must register and then can claim, correct/update or enhance listings. Infogroup will independently verify the information to prevent error and mischief. Uploading or correcting basic business listings information (NAP) is free but enhanced information costs the business $59 per year.
The categories of enhanced data are growing and will include all content types in the near future, including images and video.
Infogroup will continue to rely on partners and resellers but this site is part of a move to embrace self-service and make it more accessible to SMBs. The Express Update site says Infogroup is the “primary data provider” to the top search engines (G,Y,B, AOL), which represent 97% of all search queries.
One of Infogroup’s core businesses is data licensing. And the company asserts that it has the highest quality database among the three major competitors. However over time there’s a danger that a free or crowd-sourced local listings database emerges. That certainly wouldn’t kill Infogroup’s business but it might put pressure on pricing to some degree.
July 4th, 2010 at 12:13 pm
This is great news Greg,
On digging around I discovered there’s even bulk-feed capabilities within the new tool. We’ve had bulk-feed relationships with Localeze and UBL for a while but have had to manually enter listings to InfoUSA.
Will
July 5th, 2010 at 10:45 pm
[...] Services, Payment Methods, and Hours. The web site doesn’t make it clear, but Greg Sterling reported last week that this costs $59 per year and will soon include videos and [...]
July 7th, 2010 at 7:04 pm
Thanks Greg. I would also add that we have bulk file upload, advanced file reporting and soap based API capabilities built into the online product at http://www.expressupdateusa.com
Feel free to contact me directly with any questions.
Troy J Peterson
Director Product Management – ExpressUpdateUSA
Infogroup
1020 E. 1st St
Papillion, Nebraska 68046
Office 402.930.3673
July 7th, 2010 at 7:19 pm
Thanks Troy.
March 17th, 2011 at 5:35 pm
Looks like the paid version is now free and you can add those additional attributes at no cost. Sweet!