Previously call tracking/analytics firm Telmetrics put out data that suggested “up to 40 percent of all call volume” to local businesses now might be coming from telemarketers. Many telemarketers have turned to business lines which cannot be put on the federal Do Not Call list.
The company said it uses a range of strategies to prevent call spam from getting through and maintain call quality for calls-based leads programs it supports.
Earlier this week Marchex announced the release of what it calls “Clean Call for Marchex Call Analytics.” The company said it blocks the vast majority of telemarketer calls. Marchex asserted that the system “blocked 99.4% of unwanted calls from known telemarketers in the first month of a customer trial.”
While I don’t know the precise methodology involved I would guess it’s based on call recording and analysis, similar to what Yext has done in only changing SMBs for calls it believes are bona fide leads.
An increasingly large part of the Marchex business is based on calls.
