Nielsen came out with interesting data that shows how people collectively allocate their time online and on mobile devices. Online social networking dominates (besides “other”) but on mobile devices email is king.
Here are the two charts that break down activity into a hypothetical hour of time by share, first PC/laptop then mobile below.
It would be interesting to see how all this varies by: age, education, income, etc.
Certainly my mobile time is dominated by email and then news and then “local search” (or local apps). Are these data reflective of how you spend your time online?
August 4th, 2010 at 7:12 pm
Greg, interesting data.
Social is the leader (Facebook, Twitter & foursquare, primarily although the latter could cross categories) with E-mail coming in a close second.
Here’s a Gen X opinion (although to be fair, I’m a Gen Y in a Gen X body).
News sites (Mashable, TUAW, Wired & RSS) are next followed by Search, Music (Pandora or ESPN Radio) and then Videos.
Weather, Online Gaming, Shopping (primarily via Amazon) comsume the bulk of any remaining time.
August 4th, 2010 at 10:25 pm
Yes . . . your behavior is consistent with the demographic segment X/Y.