I’m live blogging the launch event at SEL. I’ll write something more reflective and thoughtful later tonight.
Like Google Places SMBs will be able to “claim” Facebook Place Pages. Obviously there are lots of implications for SMBs, location-based advertising and third parties that tap into the APIs.
This is a direct competitor to the Google Places API, which initially is for check-in applications.
Update: I’ve done a quick analysis on SEL this morning – Making Sense of Facebook Places
August 19th, 2010 at 5:38 am
I just updated the Facebook iPhone app and there’s the big PLACES icon right in the center. I click it to start exploring and Facebook asks if it can use my location. Sure! Next page that loads says, “This feature will be available in your region soon. Thank you for your patience.”
Fail.
August 19th, 2010 at 2:23 pm
That will change very shortly as they roll it out.
August 20th, 2010 at 4:23 pm
[...] it’s finally here. [...]