LivingSocial is now offering neighborhood level deals. Like Groupon personalization, this move represents an evolution of the model toward greater consumer relevance. Obviously hyper-local inventory is key for neighborhood level deals to work.
The first markets are Washington DC and New York:
In D.C., residents and visitors can explore localized offers from businesses in The District, Montgomery County and Northern Virginia. In New York City, discounts on restaurants, spas, boutiques, bakeries and more will be available for customers in Uptown, Midtown, Downtown and Brooklyn.
LivingSocial users that currently receive Deals in the New York and Washington D.C. areas will be alerted to the new options and offered the choice to pick which deals they would like to receive in their metro area, which could be one or all of the various Daily Deals.
The company has a presence in 64 markets in three countries.
