AdAge runs a story about a unique promotion that Coke did in Israel. Coke operates an attraction called Coca-Cola Village. Coke tied certain experiences and locations within the “park” to user wristbands with RFID tags. Those wristbands were programmed with Facebook usernames and passwords.
As the video below shows users simply touched their wristbands to RFID-enabled boxes and their Facebook profiles were automatically updated with “Likes.”
This is unlikely to roll out on a large scale any time soon in the US — and similar things can be accomplished with mobile phones — but it’s very interesting and points the way toward future promotions that connect online and the physical world (or traditional media perhaps).
September 7th, 2010 at 3:06 pm
Great interview. Unfortunately it looks like they’ve put all their review eggs in the Yelp basket & after Yelp decided to pull them from Google Places they’ve only got 6 (!). They’ve got a Tag, though, which is not only current but enticing. Very savvy business owner, there’s a reason he’s doing well!
September 7th, 2010 at 3:17 pm
You probably meant to comment on the other post. But the guy clearly understands what’s going on in the market with consumers. That’s something that unfortunately can’t be said of all SMB owners
September 8th, 2010 at 10:16 pm
One thing is for sure: Coco cola is one such brand that;s taking advantage of social media a lot. If you see Coco cola official FB fan page, you will love the landing (Welcome) page design… Nice video Btw..
September 9th, 2010 at 6:08 pm
[...] If you want a visual illustration check out this video (h/t to Greg Sterling) [...]
September 28th, 2010 at 3:09 pm
[...] If you want a visual illustration check out this video (h/t to Greg Sterling) [...]