Emarketer published data estimating that online advertising would overtake newspapers in the US for the first time:
Here are the NAA’s numbers (combined print and online ad revenues) through last year:
- 2003: $46,156
- 2004: $48,244
- 2005: $49,435
- 2006: $49,275
- 2007: $45,375
- 2008: $37,848
- 2009: $27,564
- 2010: $25,700 (eMarketer estimate)
Newspapers, which of course have a digital component, remain an important medium. According to a recent Harris poll, traditional newspaper ads are “less ignored” than other mediums:
Internet display and search ads are more ignored that traditional media: TV, radio, newspapers.
December 20th, 2010 at 5:29 pm
[...] This post was mentioned on Twitter by Greg Sterling, Helen M Overland, Sherri Scott and others. Sherri Scott said: Will this be the motivation print needs to rethink its model? @emarketer says "Online ad spend to surpass print in 2011" http://ow.ly/3s24O [...]
December 21st, 2010 at 3:09 am
[...] Greg Sterling’s post today provided food for thought about online advertising… [...]