I’ve been meaning to get to this for weeks but since I wrote about Adility a moment ago, I’ll quickly write about DealOn now.
The company began as a consumer-facing daily deals site (and still is). It has evolved into a white label deals provider as well and has relationships with Yahoo and Zagat, among others. But what’s noteworthy is that the company has now developed what it hopes will become a clearinghouse for deals across the Internet and mobile platforms.
DealOn’s OfferEx is like the RightMedia exchange for daily deals. The central difference from a Dealmap or Adility is bidding and the way companies get paid.
Deal channels, “suppliers” (such as an Adility or a publisher) assign bids to each offer in the system. That’s the amount they’re willing to pay resellers/distributors as a commission for repping or promoting the deal. Big channels that own lots of distribution such as Groupon or LivingSocial don’t need to participate but smaller providers in the ecosystem potentially would.
It’s an interesting (and somewhat complicated) model that requires lots of content and distribution to work — so there a bit of the old chicken and egg problem there.
February 1st, 2011 at 3:20 pm
[...] This post was mentioned on Twitter by Greg Sterling, Jeremy Hatfield. Jeremy Hatfield said: RT @gsterling: DealOn Creates ‘OfferEx’ Deals ‘Exchange’ http://bit.ly/gBAMHC [...]
February 15th, 2011 at 9:07 pm
[...] DealOn Media, which offers daily deals to consumers and has a white-label product and a new “deals exchange.” The acquisition, worth $10 million, gives ReachLocal a fast on ramp into the daily deals [...]