Montreal-based Agendize offers a wide range of tools that help advertisers, agencies and publishers extend the reach of a visit, enable consumers to take concrete actions and track those actions at the same time. It’s a social platform as well as an analytics tool. (The first 200 sign-ups will each get $20 in free actions. Go to this link to sign up.)
Agendize has historically worked with local directory publishers but has broadened its focus in the past year. That now includes making its tools are available for self-service access.
Here are Agendize’s sales bullets around the offering:
- We turn traffic into conversations. This is beyond search engine optimization, it’s engagement optimization. An untapped market with massive potential.
- Unique in offering a self-serve one-stop shop for all of these tools, with robust and easily-customizable reporting.
- No setup fee, no monthly fees. Our customers only pay when their engagement tools are used by end users. (Pay per action)
- Perfect complement to SEM campaigns, tracking actions down to the search keyword that brought the user to the site.
As the bullets suggest, pricing of the self-service product is on a per-action basis:
It’s very unlikely that true SMBs will be able to adopt these tools but small agencies, web developers and others working on their behalf will be able to do so.
February 8th, 2011 at 5:43 pm
I wonder if they left SMBs out in the beginning strategically.
February 8th, 2011 at 5:44 pm
No. I just think they thought working with yellow pages would be more efficient. Also the product was very different when it began.
February 8th, 2011 at 6:04 pm
@Greg: Thanks for the post!
@Asher: Greg is right – the product was originally built with large distributors like YPs and other local publishers. With this major revision, it can still work well for those publishers, but is now much more accessible to SMBs and their agencies/web developers.
February 8th, 2011 at 6:31 pm
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