Amid all the hype and discussion of Groupon and LivingSocial and some of the other players in the deals segment, there’s very little discussion of Analog Analytics. But the company has been growing steadily behind the scenes, literally and figuratively — 30% to 40% month over month — according to CEO Ken Kalb.
A provider of deals infrastructure (white label) and analytics, the company in Kalb’s words is now “the leading provider of daily deals for publishers and broadcasters in the US.” According to figures cited by Kalb and on the company’s website, there are now 850 broadcasters and publishers of various types that Analog Analytics supports with its deals platform and content.
On top of all those relationships, as you might expect, Analog Analytics has introduced a deal syndication network. Publishers can source deals from the network or distribute them out more broadly to other sites and publishers. To participate there’s a fee (part of the model) and a revenue share.
Kalb wants to work with all types of publishers and sales channels: Cable TV, newspapers, radio networks, direct mail, TV companies, magazines and all manner of online publishers.
I asked Kalb about all the “noise” in the segment and potential, creeping “deal fatigue.” He disputed the idea that it was happening at all. “I see no evidence of that,” he told me. “We see a 40% compounded monthly growth rate and 40% increases in revenue and transactions.”
Kalb said his company is bringing on two new publisher-partners every day and the company is soon going to enter the Chinese market. Kalb sees the broader deals market as a “$60 billion opportunity.”
Analog Analytics has arguably emerged as one of a small handful of deal platforms/aggregators with scale. Others would be The Dealmap and CityGrid (going forward). ReachLocal would like to be one of these “exchanges” with DealOn. Have I left anyone out?
February 24th, 2011 at 12:26 am
ChompOn
Tippr offers feeds ?
BringLocal
There are a few more White Label sites if I am not mistaken
February 24th, 2011 at 12:42 am
There are many white label vendors but not many with scale
February 24th, 2011 at 12:44 pm
Congratulations, Ken! ’Hope to see you in Boston next month!
Others w/noticeable scale amongst publishers: Deal Current, Nimble Commerce, & Shoutback
February 24th, 2011 at 3:29 pm
[...] This post was mentioned on Twitter by Darby Sieben, spinaday. spinaday said: Will there be deal fatigue? RT @gsterling White Label Deal Vendor Building Huge Scale http://bit.ly/f2vQJL [...]
February 24th, 2011 at 9:11 pm
Local Offers Network w/ Deal Radar – I believe their whole model is based on white labelling for the Publishers with Deal Aggregation.
March 8th, 2011 at 8:24 pm
PoweredByTippr.com is the largest white label provider of daily deal technology. Check the reach of the PBT network on Quantcast.
March 23rd, 2011 at 10:35 pm
[...] above, and indicates some degree of deal burnout. Previously however Ken Kalb of Analog Analytics said he saw no evidence of deal fatigue in the [...]