Needium has teamed up with OneBigPlanet to deliver offers in real time to Twitter users. It’s a clever approach and one that may be emulated elsewhere. Needium monitors Twitter for implicit or explicit “needs” and then @mentions people to engage them with information or suggestions on behalf of SMBs.
The company had been making offers to consumers as part of its overall engagement strategy, but the new OneBigPlanet relationship brings more “inventory” to the table. This “product” is about increasingly the relevance of deals for consumers.
In email Sebastien Provencher said that Needium can successfully apply its “needs-based” strategy to deals:
As local markets get saturated with more and more deals (and more players), matching the right deal with the right consumer becomes a critical element to grow the industry. Needium can identify and reach out to social media consumers who are expressing implicit and explicit needs for products/services. In the daily deal context, we believe Needium can lower the cost of consumer acquisition and help improve deal sell-through and consumer satisfaction by matching deals with needs.
A couple of weeks ago Needium also rolled out its new enhanced social media dashboard, enabling “a single community manager to manage up to 200 SMB accounts while maintaining the human voice.” The company says that it’s now also working with seven resellers including “four large, North American local media publishers.”
Needium is part of a wave of “2.0″ efforts to move beyond pure reputation monitoring into social media engagement.
October 24th, 2011 at 4:43 pm
Greg,
I Just came across your article written about Needium and how they are connecting users with offers. I thought you may be interested in checking out our site, http://www.DealsNear.me – we collect deals and specials from over 5,000+ local businesses in 5 US cities (with more coming soon). Its hard to keep track of thousands of local businesses on Twitter and easy to miss the great deals/specials/offers being posted there. We make it easy to find and follow – benefiting both businesses and consumers.
Please let me know if you have any questions or want to learn more about what we do and how we do it! If you would consider sharing the word, we would really appreciate it.
Best,Levi