Deals aggregator Yipit has introduced a mobile app — yes it didn’t have one before — that offers some new capabilities beyond what the site provided. According to Yipit co-founder Jim Moran, “The app is largely focused on our My Deals concept, our recommendation engine for personalized offers.”
This exists today online and in email but the experience is enhanced on the mobile app. The app offers several ways to look at deals, including all deals, new me and my deals (personalized recommendations). The app will also feature Yipit’s “trending deals” that help users see very popular deals before they’re sold out.
Moran told me in email that “Groupon and LivingSocial represent 75% of daily deal revenue, but only 20% of the deals.” He believes that the Yipit mobile app could help “level the playing field” for other deal sites that Yipit features.
Moran and I discussed and agreed that deals will likely be a big phenomenon during holiday shopping this year. He told me a Yipit poll indicated that “90.3% of deal shoppers plan to buy daily deals as gifts this season.” Moran also made the point that the Yipit app enables users to give local deals/activites as gifts to people in other cities.
Moran also provided me with a general update on Yipit, which he characterized as a “pure play technology company in the daily deal space.” He says Yipit is “already a top five player, without spending a dollar in marketing or hiring a single salesperson.”
Another milestone: Yipit has aggregated its “millionth deal from [its] 750th provider and and launched [its] 100th city.”
Yipit is one of several deal aggregators including Local Offer Network, Analog Analytics, Citysearch/CityGrid, Bing and Google (more recently). There are also numerous deal mobile apps on the market.
