Ad Networks Archives

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February 22
2012

Posted in
Ad Networks
General online advertising
Small Business
Traditional media

In Digital Shift Ad Dollars ‘Evaporate’

There’s nothing conceptually new about the notion that when marketers (large and small) shift money online they don’t do so in a 1:1 way. A dollar of traditional ad spending doesn’t turn into a dollar of digital advertising. This point was made years ago. In thinking about this issue I’ve always focused on margins for [...]

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February 21
2012

Posted in
Ad Networks
Internet Yellow Pages
Local Search
Mobile
Verticals

AT&T: Enhanced (Menu) Content Driving More YP Engagement

AT&T Interactive issued a press release this morning announcing its new Kindle Fire app, which is a larger-screen version of the Android app. The bulk of the announcement, however, was devoted to the impact that recently introduced restaurant menus have had on usage and engagement across its various properties. According to the company, the enhanced [...]

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February 16
2012

Posted in
Ad Networks
Local Search
Mobile

xAd: LoMo Searches Turn into Calls

Out today is xAd‘s second local-mobile data report (based on its Q4 2011 data). There’s a lot of great stuff there, which I’ve covered broadly in a post over at SEL. I’ll drill down on a couple of datapoints here. Confirming everything I’ve ever seen about local-mobile search categories and query volumes, restaurants is #1. [...]

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February 9
2012

Posted in
Ad Networks
Local Search
Small Business
Social search/community

AOL Brings in New Exec to Rethink Patch

Reuters reported yesterday that AOL has hired a new chief content (and strategy) officer for Patch. According to the report, Rachel Fishman Feddersen will come in to help rethink and repair the troubled network of community sites. Here are the relevant/interesting bits from the article: Feddersen comes to Patch from Sweden’s Bonnier Group, where she [...]

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January 26
2012

Posted in
Ad Networks
Earnings
General online advertising
Internet Yellow Pages
Local Search
Revenues
Small Business
Traditional media

AT&T 2011 Directory Revenues: $3.3 Billion

Earlier this morning AT&T reported Q4 2011 results. I’ve written about the wireless results a bit on Internet2Go. However I always look at the spreadsheet to see how the company’s local advertising solutions are doing. The company’s directory revenues for Q4 appear to be $781 million, down from $926 million a year ago. Total revenue [...]

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January 19
2012

Posted in
Ad Networks
Brand and branding
Group buying
Local Search
Payments
Verticals

Savored: Another Flavor of Daily Deals

I first became aware of Savored a couple of weeks ago after receiving and email from Mike Deluca, who indicated to me that he had joined the company. Mike was previously in charge of sales for AOL Patch. Before that he was running sales for Yodle. Savored is a very interesting hybrid site and “evolution” [...]

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January 4
2012

Posted in
Ad Networks
Group buying
Local Search
Small Business

Deals Site Signpost Builds Large Freelance Salesforce

When I initially spoke to Signpost not long after it launched I was unimpressed with the company. It seemed to be yet another daily deals vendor without meaningful differentiation. Not only that but the company was relying on merchant self-service for deals content. Yikes. However roughly a month ago I spoke with Signpost’s Jacco de [...]

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December 29
2011

Posted in
Ad Networks
General search
Internet Yellow Pages
PPClick
Revenues
Sales channel issues
Small Business
Traditional media

The Untimely Demise of WebVisible

WebVisible celebrated its 10 year anniversary in a blog post on October 17, 2011. On December 27, two months later, it was out of business. I tweeted the news on Tuesday based on an internal company email forwarded to me. The email carried the signature of CEO Ron Burr, explaining that the bank had foreclosed [...]

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December 22
2011

Posted in
Acquisitions
Ad Networks
Local Search
Small Business

Days Numbered for AOL Patch?

Patch’s days appear to be numbered — at least in its current form. That doesn’t mean that Patch will go away (immediately); what it probably means is that Patch will have to consolidate “bureaus” and change the way it staffs and operates to save money. Yesterday SAI published a letter from a large, institutional shareholder [...]

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December 14
2011

Posted in
Ad Networks
Local Search
Small Business
Social networks
Social search/community

Facebook Coupon Ads Could Become Phenomenally Successful

InsideFacebook reported yesterday that the social network is experimenting with coupon ads. Essentially a coupon would be included in the ad copy and could either be redeemed online or in stores, depending on the model/wishes of the advertiser. Here’s what one looks like (via InsideFacebook): Given that deals or offers are the main reason that [...]

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