Ad Networks Archives

2

April 9
2012

Posted in
Acquisitions
Ad Networks
Mobile
User-generated content

Facebook Buys Instagram (for $1B), Will It Now Languish?

Instagram has roughly 30 million users but is still growing rapidly. Last week it released an Android version that saw 1 million downloads in 12 hours. My 12-year old daughter and her friends use Instagram like her mother uses Facebook — as a social network. But now the two are one. In what represents the largest acquisition for Facebook [...]

9

April 9
2012

Posted in
Acquisitions
Ad Networks
Internet Yellow Pages
Local Search
Mobile
Traditional media

AT&T Sells Most of YP Biz to Private Equity

The rumors were all true and there apparently weren’t any other serious buyers. Earlier this morning AT&T announced that it was selling its AT&T Advertising Solutions and AT&T Interactive units into a new entity called YP Holdings LLC. AT&T will receive get $750 million in cash and a $200 million note, valuing the deal at roughly $950 million. [...]

4

April 5
2012

Posted in
Ad Networks
Data quality
Demographics
General search
Local Search

Google Enables Automated Zip-Level Targeting in AdWords

Google is enabling marketers to do more precise location targeting on AdWords. Here are the new capabilities in a nutshell: Marketers will be able to target 30,000 postal codes (US only for now) Marketers can add up to 1,000 postal codes to search campaigns and get data on the performance of campaigns by zip code. [...]

10

April 3
2012

Posted in
Ad Networks
Internet Yellow Pages
Local Search
Small Business
Traditional media

Borrell Report Asks Who’s Making Money in Local Online?

A very detailed and comprehensive local online advertising report has been published by Borrell Associates. The data are based on a survey and review of revenue from 5,700 local media companies. It addresses yellow pages, radio, newspapers, local TV and cable companies, as well as “pure play” digital entities. Overall Borrell says that local online [...]

3

March 30
2012

Posted in
Ad Networks
General online advertising
Location tech
PPClick

Bing Eliminates Local-Ad Targeting in Places Where It Gets No Traffic

Microsoft announced that it was removing a list of cities (spreadsheet) from Bing/adCenter location targeting. In a blog post yesterday the company said: Many advertisers use location targeting to reach relevant customers and improve campaign performance.  To optimize targeting in the US and Canada, we will remove about 10,000 cities from adCenter targeting in May.  [...]

4

March 21
2012

Posted in
Ad Networks
Coupons
Local Search
Mobile
Social networks

SoLoMo: Mobile Offers the Purest Form

Deals and offers are the most popular form of mobile marketing/advertising according to survey after consumer survey. There’s also evidence that mobile coupons delivered in-store have the power to change purchase behavior. But rather than simply place an offer in a mobile banner, we’re now seeing some novel and interesting offer implementations from Foursquare, Twitter [...]

2

March 15
2012

Posted in
Ad Networks
Brand and branding
Social networks

Facebook Log Out Ad Shows Up for Me

I just saw the giant Facebook “log out” unit (don’t recall the official name) for the first time: Without doing some research I can’t tell you what percentage of the Facebook audience logs out on a daily basis — I log out each time I post. But this will probably have TV-like reach for brands [...]

0

February 24
2012

Posted in
Ad Networks
Privacy
Social networks

Privacy a Big Concern for Social Net Users — Pew Internet Project

In marked contrast to the idea that attitudes toward privacy are dramatically evolving, new US consumer survey findings out this morning from the Pew Internet Project show that people young and old on social networks are actively seeking privacy and more actively managing their profiles and interactions to protect their reputations. (The data were drawn [...]

20

February 22
2012

Posted in
Ad Networks
General online advertising
Small Business
Traditional media

In Digital Shift Ad Dollars ‘Evaporate’

There’s nothing conceptually new about the notion that when marketers (large and small) shift money online they don’t do so in a 1:1 way. A dollar of traditional ad spending doesn’t turn into a dollar of digital advertising. This point was made years ago. In thinking about this issue I’ve always focused on margins for [...]

3

February 21
2012

Posted in
Ad Networks
Internet Yellow Pages
Local Search
Mobile
Verticals

AT&T: Enhanced (Menu) Content Driving More YP Engagement

AT&T Interactive issued a press release this morning announcing its new Kindle Fire app, which is a larger-screen version of the Android app. The bulk of the announcement, however, was devoted to the impact that recently introduced restaurant menus have had on usage and engagement across its various properties. According to the company, the enhanced [...]

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