Enterprise Archives
Yelp, T-Mobile Team Up For Customized App
Yelp and T-Mobile announced last week that “a customized version of the Yelp mobile app” will now be pre-loaded on select Android devices. Those include the Samsung Exhibit II 4G, T-Mobile myTouch and T-Mobile myTouch Q smartphones. Here’s the customized part: The Yelp app for T-Mobile Android devices features new advanced filters to make searching [...]
Skype and ‘Customer Service Is the New Marketing’
It’s not clear whether this was planned or a response to the negative reaction that I and others had yesterday to the $1 credit that Skype offered to compensate people for the recent outage. I got an email this morning extending my Skype subscription by a week: “As a valued customer of Skype, we would [...]
Clickable Aims for SMB Market
Clickable is getting a fair amount of press lately. The company is a kind of analytics tool and dashboard for ad network and SEM campaign management. I met with CEO David Kidder in New York a couple of months ago and was very impressed with the “actionable” nature of the platform. In other words, it [...]
Google Apps Enterprise Push
The Guardian reports on CapGemini jumping on the Google Apps bandwagon (at the behest of Google of course): Google has linked up with IT consultancy and outsourcing specialist CapGemini to target corporate customers with its range of desktop applications, in the search engine’s most direct move against the dominance of Microsoft. CapGemini, which already runs [...]
What if Google Bought Earthlink?
Some time ago it occurred to me that Google might buy an ISP. It made sense to me then as a potential channel to small businesses. But now it makes even more sense from a variety of perspectives. Let’s step back for a minute. Google has recently been pushing to open up Internet access and [...]
Google-Salesforce Partnership
An extension of their existing AdWords relationship, Google and Salesforce.com are offering a more tightly integrated application or suite of applications to enterprise users and advertisers: Salesforce Group Edition featuring Google AdWords provides an integrated and effective solution that gives companies of all sizes all the tools they need to acquire new customers and grow [...]
WSJ: Coming Google Alliance with Salesforce
According to the WSJ (sub req’d): The companies are still hashing out details of a potential partnership, expected to be announced in the next few weeks. But one outcome, these people said, could be a Web-based offering that integrates some of Google’s online services such as email and instant-messaging with those of Salesforce.com, whose “customer-relationship [...]
FAST Launches 'FASTMedia' for Publishers
Norwegian enterprise search provider FAST is launching a paid-search platform that publishers (newspapers) can use to auction and serve their own ads and maintain all the ad revenue. The message to the market is: no need to work with Google or Yahoo! and share revenues. FAST was joint developer, with Sensis, of a paid-search platform [...]
Google Acquires Video Conf. Company
Here’s the Google Blog post and here’s the company: Marratech. Two thoughts: this plays into my “threat to WebEx” suggestion earlier and may become part of the enterprise version of the Docs & Spreadsheets suite.
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
