General online advertising Archives
Can Facebook Truly Execute Against Its Local Opportunity?
An AdAge article about Facebook this morning focuses on its local and mobile opportunities. However, as I said before, the S-1 said almost nothing about local or small business. It also didn’t talk about the national-local opportunity for Facebook. It did, however, speak extensively about mobile. Here are the relevant excerpts from the AdAge piece: [...]
So, Is Advertising on Yelp a Ripoff or Not?
Yesterday on VentureBeat Rocky Agrawal inveighed against advertising on Yelp. Citing a Yelp rate card provided to him by a third party he argued the company charged SMBs what amounts to a $600 CPM while charging only a $6 CPM to large advertisers. Here were the SMB-Yelp rates he posted: $300/mo – includes 500 targeted [...]
AOL Touting Local Network: Patch, MapQuest, HuffPost
Late last week I ran into a display ad on one of the “industry” sites I sometimes visit: Mediapost. It was something I hadn’t seen before, a promotion for AOL Local: The click went to a page/site, with the following copy: AOL Local provides your brand with the tools to reach communities on a local [...]
AOL CEO: ‘Patch Is the Number 4 Local Property on the Web’
The only statement AOL made about “local” in yesterday’s earnings release and slides was the following: “Patch grew traffic, advertisers and ad impressions over 100% year-over-year.” However, on the earnings call AOL CEO Tim Armstrong opened up a bit about Patch and its performance. Armstrong reaffirmed the company’s commitment to the embattled product: “Patch is [...]
Yelp Uses SMB Testimonials to Push Advertising
Yelp has posted what appears to be a new video making the argument for ads to SMBs. The notification sent to business owners introducing the video says the following: Business owners often ask, “If Yelp offers me a free listing and business owner account, why would I ever pay money for advertising?” Check out the [...]
ReachLocal Relaunches Site with Testimonials Aplenty
ReachLocal refreshed its site, with lots of testimonials segmented by industry. Overall the site is an improvement vs. what was there before, which emphasized technology (platform) and the company’s ad network. This is more SMB-centric. In the same release announcing the new site, the company said that former COO Nathan Hanks is now ReachLocal president. Not [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
