Internet Yellow Pages Archives
Study: 40% of SMB Sites Lack Phone Numbers
Implied Intelligence is a company that generates and enhances local databases. I spoke to founder Marc Brombert several weeks ago about the company’s services and capabilities. As an illustration he offered to perform a number of tests. I suggested a comparison of the accuracy of local search sites. Implied Intelligence completed that study and sent [...]
Localeze Teams with Locationary for Data Cleansing and Syndication
In case you hadn’t noticed there’s a local data revolution going on. In addition to the emergence of a category of free data providers there is a great deal happening with data syndication and quality improvement. Among the recent headlines, UBL joined forces with Yext to resell PowerListings. Infogroup recently bought GoTime to overhaul and [...]
IYPs: Can They Come Back?
At the major US yellow pages sites traffic is variable: some are growing, some are flat. However, collectively they have less traffic on an annual basis than Google gets in one month, in terms of local searches. The question publishers now confront is how much to continue investing in the consumer side of the business [...]
UBL Adds Yext Real-Time Distribution to ‘UBL Express’
I’ve written several times about Yext PowerListings and its real-time data update capability. Universal Business Listing had been trying to develop a competing product that would allow real-time updates to major directories and search engines. Indeed, UBL had been talking about this for several years, before Yext PowerListings showed up. The two were competitive. But [...]
SuperMedia Wins “Best Marketing App” Award
Yesterday SuperMedia announced that it had won an “Appy” award for “best App in the “Marketing/Branding/Advertising” category at the MediaPost 2012 Appy Awards.” Mobile industry executives were the judges. I don’t know who was on the panel of judges and I don’t know what other apps Superpages was up against. However it’s a significant recognition [...]
Report: AT&T Poised to Sell Directory Biz for Less than 1X Revenue
On its Q4 2011 earnings call AT&T CEO Randall Stephenson implied that the company might sell or spin out its directory business. Here’s what he said at the time: That’s one area [the directory business] that we’re going to obviously take a very hard look at, and while I don’t want to give any indication [...]
Survey: 69% Use Print YP in SF Bay Area
Polling firm Market Authority has come out with some new data specific to the San Francisco Bay Area, which shows 69% of residents are “still” using print directories. The survey polled 1,300 consumers in Daly City, Freemont, Heyward, Oakland, Palo Alto, San Francisco, San Jose, San Mateo, South San Francisco and Sunnyvale. The data also [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
