Local Search Archives
Local.com Earnings: Q4 Up, 2011 Down
Local.com announced earnings today for Q4 and 2011. The company said that Q4 exceeded prior guidance. I don’t know what the financial analyst estimates were so I can’t say if it was a “beat.” The fourth quarter was profitable (up 22% from Q3 and 64% YoY) but 2011 as a whole ended slightly down from [...]
Big Local-Mobile Search Numbers from G
As I just posted over at SEL, Google reported today that 62% of US restaurant queries on Valentine’s Day were coming from mobile devices. Here’s the quote: A whopping 62 percent of total searches for popular national chain restaurants on Valentine’s Day occurred on high end mobile devices or tablets. While this makes logical sense [...]
Report: 75% of Mobile Users Take Action After Exposure to Local Ad
Mobile and WiFi-based ad network JiWire has released its Q4 Mobile Audience Insights Report. There’s some great data in the report. I’ll focus on a few items of interest pertaining to advertising and marketing. As the headline asserts, JiWire found that 75% of its survey respondents (US, UK) said they had taken action after exposure [...]
Survey: 69% Use Print YP in SF Bay Area
Polling firm Market Authority has come out with some new data specific to the San Francisco Bay Area, which shows 69% of residents are “still” using print directories. The survey polled 1,300 consumers in Daly City, Freemont, Heyward, Oakland, Palo Alto, San Francisco, San Jose, San Mateo, South San Francisco and Sunnyvale. The data also [...]
YPG: Online Now 29% of Total Revenues
Canada’s Yellow Media’s shares have been pounded by investors over the course of the past year. Part of the reason for that is the continued, significant role that print directory revenues play in the company’s earnings. There’s considerable doubt among fund managers about the outlook for print. That often extends to usage research. When data [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
