Local Search Archives
Yelp Q1 2012 Revs: $27M w/$10M Loss
Yelp is out with its first quarterly earnings as a newly public company. Here’s the top-line and the bottom-line: Revenue was $27.4 million; 66% higher than Q1 2011 There are now 27.6 million reviews across all of Yelp’s sites Monthly uniques grew to 71.4 million Active local business accounts (is this “advertisers”?) grew 117% to 27,300 Yelp [...]
What Is Nokia ‘Prime Place’?
I was just made aware of Nokia Prime Place. It’s an SMB business portal not unlike those from Google and Bing. The idea is to establish a listing and then, presumably, there are other marketing services that can be layered on top. I didn’t walk through the entire registration process. I got to the business [...]
Yahoo Intros New ‘Dashboard’ for SMBs
Yahoo has done a curious thing. At a time when as many as 50 Yahoo sites and services may be cut, according to Yahoo CEO Scott Thompson, the company has introduced a major new product for SMBs — the Yahoo Marketing Dashboard (YMD). The release of this product suggests that Yahoo Local won’t be on the chopping [...]
AT&T’s Q1 Revs $32B, We Dig for Directory
AT&T has sold a majority of its Advertising Solutions business (which includes YP) to private equity. Earlier today it reported Q1 earnings that included Advertising Solutions (this may be the last time). Total revenues were $31.8 billion. Advertising/directory revenues (combined with “other”) were 4% of the total. AT&T’s C-level executives dismissively refer to what they [...]
Yext Catalogs ‘Bad Data’ on Local Sites
Last week I wrote about Implied Intelligence’s audit of local search sites and SMB websites. In the former case Implied Intelligence found that Superpages was the most accurate local search site (in terms of a range of criteria). Yext is out with an infographic today that presents similar comparisons of data accuracy on local sites [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
