Personalization Archives


Google’s New Plus Personalization: How Will It Affect Local/SEO?

As you’re starting to see Google is rolling out a major change today: more personalization and greater integration of Google+ into search results. Here are some of the explanatory articles: Search, plus your world (Google Blog) Google’s Results Get More Personal With “Search Plus Your World” (Search Engine Land) Google’s search revamp is all about [...]

Is IBM’s Watson the ‘Perfect Search Engine’ Google Has Been Talking About?

I’m probably the only person who didn’t watch the amazing defeat of the human Jeopardy champions by IBM’s Watson. The whole affair was a brilliantly “engineered” commercial for IBM. The company has already received contracts from Nuance and others after the win. But after reading all the stories and watching all the video my belief [...]

Bizzy Hits Milestone, Releases Top Lists

ReachLocal recommendation site Bizzy announced that it has reached 100,000 “favorites.” Simultaneously the site released lists of top cities (usage) and favorite restaurants in those cities: These sorts of top lists are very valuable. This is how I see the “Like” data playing out in many local contexts also, assuming it doesn’t get polluted or [...]

More on Facebook, Privacy & Data Mining

Here are two unrelated pieces on Facebook that I ran across nearly simultaneously: An Online Alias Keeps Colleges Off Their Trail Facebook VP: Why We Want Marketers to Like “Like” The first is from the NY Times, about how high-school students and college applicants are trying to make it harder for colleges to find them [...]

Yipit, Group Buying and SMBs

I recently wrote a short post about Groupon and the growing phenomenon of group buying online. Among the several companies I mentioned in the post was Yipit. I lumped the company in with several others as purveyors of local deals to consumers. Shortly thereafter I was contacted by the co-founders of Yipit (who wanted to [...]

Facebook Default Privacy: Everyone

Facebook has simplified its privacy settings but the default settings, which will be “chosen” by many or most, expose almost everything to the public. The cynics will say this is about APIs and better competing with Twitter going forward. Here’s what they look like: Here’s what I then did: There’s much more discussion on Techmeme, [...]

Placecast Gains $5 Million in Series B Funding

1020 Placecast has raised $5 million in Series B funding “from a group of high-profile investors including Quatrex Capital and current investors Onset Ventures and Voyager Capital.” The company is going to grow its LBS mobile platform efforts accordingly. The press release says that the funds “will be used to accelerate progress on the company’s [...]

MapQuest Local Adds Twitter Feed

I got off the phone with Mark Law, product VP for MapQuest, a few minutes ago. He and I discussed the new additions to MapQuest local content, including Jobs from AOL Careers (via CareerBuilder) and a widget that offers a local Twitter feed: The site also recently added local events content from When (an AOL [...]

Mixed Outlook: What Should Yahoo! Do?

Here’s a lengthy post I put together over at SEL that goes through the earnings release and related announcements, including the 1,000 layoffs: Despite the hopes of many and rumors that Yahoo would post “strong” earnings, Q4 2007 results (.pdf) were mixed and net income was down from a year ago. In addition, CEO Jerry [...]

iGoogle Rising

TechCrunch has some nice charts around comScore data that compare the performance and growth of various Google product offerings. Gmail and Maps continue to qualify as successes but, as Google has said several times, its “fastest growing product” is its personal start page iGoogle. (Also very striking in the data is how poorly Google shopping [...]