Product inventory Archives
Infographic: Comparing Local Inventory Providers
Goodzer, in a selective and self-serving exercise, offers an “infographic” (make it stop) that compares its inventory data to that of Google and Milo (eBay). Goodzer’s data come from crawling vs inventory feeds. That methodology allows Goodzer to grab more data (from retailer websites) but offers an imperfect window into whether the product is actually [...]
Local.com Wins Broad Patent for Online –> Offline Shopping
Through its acquisition of Krillion Local.com has gained a broad patent that covers presentation of inventory data online, for local/offline retailers. It also has an advertising component. This is the latest in a number of patents issued to Local.com. The patent (8,032,427), “System for providing localized shopping information,” was issued on October 4. Here’s how [...]
Local.com Creates Rich Media Ads with Real-Time Product Inventory
Mashing up the assets of two recent acquisitions (Rovion and Krillion) Local.com announced new display ad units that show real-time inventory data from major retailers. Local.com plans to put these units on its publisher network of 1,400 local media sites and elsewhere online. These ads are essentially the same as Krillion-powered retail ads that had [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
