Radio Archives
In-Car Apps Will Threaten Conventional Radio
Most ad-supported music stations aren’t worth listening to. I say most — not all. So the advent of smartphone apps in the car (and specifically Pandora) may turn out to have a profound impact on what only two years ago was called “terrestrial radio” to distinguish it from its supposed “killer,” satellite radio. Satellite was [...]
CBS Rolling Out Local-Mobile Strategy
In anticipation of my on-stage interview with him at the forthcoming Borrell Local-Mobile event in Dallas, I had a chance to quickly chat with Adam Wiener, SVP of CBS Local. There’s a ton of interesting stuff going on over there, which I had largely not been aware of. Briefly, CBS is building consolidated local portals [...]
‘Beyond Yellow’: Not Your Father’s Directory
Yellowbook is moving “beyond yellow” with a new campaign and messaging that seeks to reposition the company as a full-service provider of online marketing solutions — not merely a YP publisher. From the release: To tout the new Yellowbook360 platform, Yellowbook called on agency of record, New York-based Gotham Inc., who created a campaign encouraging [...]
Sirius Sees Growth, Pandora Effect Coming?
I was surprised to see the following press release about subscriber growth from SIRIUS XM radio: In the first half of this year, SIRIUS XM added 754,690 net subscribers compared to a loss of 590,421 net subscribers in the first half of 2009. The Company ended the second quarter with a record-high 19,527,448 subscribers, an [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
