Revenues Archives
ReachLocal FY 2011: $375M, 19K Advertisers
ReachLocal announced Q4 and full-year 2011 revenues. The numbers appear to be improving across the board; however advertiser retention isn’t reported. International revenues saw the largest growth on a percentage basis. Here are some of the highlights: Q4 2011: Revenue growth of 24%, highlighted by 56% growth in international markets and 28% growth in the [...]
YPG: Online Now 29% of Total Revenues
Canada’s Yellow Media’s shares have been pounded by investors over the course of the past year. Part of the reason for that is the continued, significant role that print directory revenues play in the company’s earnings. There’s considerable doubt among fund managers about the outlook for print. That often extends to usage research. When data [...]
AOL CEO: ‘Patch Is the Number 4 Local Property on the Web’
The only statement AOL made about “local” in yesterday’s earnings release and slides was the following: “Patch grew traffic, advertisers and ad impressions over 100% year-over-year.” However, on the earnings call AOL CEO Tim Armstrong opened up a bit about Patch and its performance. Armstrong reaffirmed the company’s commitment to the embattled product: “Patch is [...]
Report: 52K Sales Reps in US Pushing Digital
Borrell Associates is out today with a fascinating report on sales reps and sales practices in the local segment. It offers a breakdown and analysis of traditional media and “pureplay” digital sales channels and their relative effectiveness. The report discusses a wide range of things including: Distribution of local reps by industry/medium Effectiveness of digital-only [...]
How Much Did Google Make from Local Search in December?
Earlier this week comScore released December search numbers, which were widely reported. The headline was “Bing surpasses Yahoo for the first time.” The point of this post, however, is to expose local query volumes. Google previously (and conservatively) reported that 20% of PC search queries “were related to location.” That number is undoubtedly somewhat larger [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
