Revenues Archives
Report: 52K Sales Reps in US Pushing Digital
Borrell Associates is out today with a fascinating report on sales reps and sales practices in the local segment. It offers a breakdown and analysis of traditional media and “pureplay” digital sales channels and their relative effectiveness. The report discusses a wide range of things including: Distribution of local reps by industry/medium Effectiveness of digital-only [...]
How Much Did Google Make from Local Search in December?
Earlier this week comScore released December search numbers, which were widely reported. The headline was “Bing surpasses Yahoo for the first time.” The point of this post, however, is to expose local query volumes. Google previously (and conservatively) reported that 20% of PC search queries “were related to location.” That number is undoubtedly somewhat larger [...]
Here Comes the Yelp IPO: S-1 Filed
The ink is still wet: Yelp just released its S-1 in advance of its long-anticipated iPO. The revenue numbers are a bit smaller than I would have expected ($58 million for the first 9 mos). Click to expand the chart: Yelp is probably on track to do about $70 (or so) million for the full [...]
A Quick Look at the Reach Local Numbers
ReachLocal posted Q3 earnings earlier this afternoon. The company reported $98.6 million in revenue vs. $77.1 million a year ago and $92.7 million in Q2 2011. Reach local has three revenue segments: direct local revenue, national and international. The strongest growth came from “direct local revenue,” which grew from $57.2 million in Q3 2010 to [...]
Angie’s List: Two Million Paying Members
Earlier this week Angie’s List put out a press release saying the company now had one-million paid households. But given that the company estimates “two active and individual members per household,” it argues that it has “more than 2 million paid members.” Here’s the statement from the release: Angie’s List, a subscription consumer review service [...]
Is Patch Ready to Crash?
I know a number of people at Patch and I’ve avoided publicly getting involved in speculating about the condition of the initiative. However, Business Insider, which seems to revel in the prospect of Patch’s decline, wrote today that editors are now being asked to generate sales leads: One self-described “riled” Patch editor from the East [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
