Traditional media Archives
Survey: 69% Use Print YP in SF Bay Area
Polling firm Market Authority has come out with some new data specific to the San Francisco Bay Area, which shows 69% of residents are “still” using print directories. The survey polled 1,300 consumers in Daly City, Freemont, Heyward, Oakland, Palo Alto, San Francisco, San Jose, San Mateo, South San Francisco and Sunnyvale. The data also [...]
So, Is Advertising on Yelp a Ripoff or Not?
Yesterday on VentureBeat Rocky Agrawal inveighed against advertising on Yelp. Citing a Yelp rate card provided to him by a third party he argued the company charged SMBs what amounts to a $600 CPM while charging only a $6 CPM to large advertisers. Here were the SMB-Yelp rates he posted: $300/mo – includes 500 targeted [...]
YPG to Integrate Canpages, Relaunch with Different UI
I got a tip the other day that Canpages was being shuttered and that “95% of its staff” were being canned, so to speak. I was unsuccessful in my effort to speak directly with YPG (which acquired Canpages in 2010 for $225 million), mainly because of scheduling challenges in getting on the phone with them. [...]
Market Authority’s Demographic Data on YP Print vs Internet Usage
A couple of weeks ago I reported findings from Market Authority‘s survey of 15K consumers in metro and rural markets about local business resources. The data indicated that 33% of metro market consumers rely exclusively on print yellow pages for local business lookups. That was difficult for many people to accept. As I indicated Market [...]
Berry Co. Buys WebVisible Engineers, Assets
As previously announced (where was I?), The Berry Company has scooped up some of the assets of WebVisible, including some of its engineers. Charles Laughlin’s post discussing the acquisition was pointed out to me by several people today. According to the release that went out: The Berry Company, LLC today announced that it has acquired [...]
Survey: 33% of Urbanites Only Use Print YP for Local Lookups
This may be very difficult for some to accept: recent survey data released by Market Authority indicate 33% of metro market consumers rely exclusively on print yellow pages for local business lookups. The data are based on 15,000 telephone interviews done in late 2011, with US adults in markets such as Chicago, Philadelphia, Austin, Boston, [...]
AT&T Interactive Makes YP Data Available to Developers for Free with New API
AT&T Interactive has opened up all the content on YP.com to third party developers. That means app developers will have access to YP.com’s 17 million local listings, maps, reviews/ratings and deals for free: [F]ree access to local business data from more than 17 million local businesses across more than 4,600 categories nationwide and provides developers [...]
Hawthorne Search: New Ad Experiment
I’m trying something new. You’ll notice on the right rail a tile ad for Hawthorne Search, a recruiting firm for the local search and print yellow pages industries (among others). Robert Hawthorne has been doing this for years and he’s a great guy. I’ve had numerous interactions with Robert over the past few years and so [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
