Traditional media Archives
Pew: Best & Worst of Times for News Industry
The Pew “State of the News Media 2012” is a good news/bad news document that reports news is more important to US adults than ever. People are more engaged and consuming more news content than ever before, albeit in digital form. However Pew also observes that news media revenues are in decline and that publishers [...]
Report: AT&T Poised to Sell Directory Biz for Less than 1X Revenue
On its Q4 2011 earnings call AT&T CEO Randall Stephenson implied that the company might sell or spin out its directory business. Here’s what he said at the time: That’s one area [the directory business] that we’re going to obviously take a very hard look at, and while I don’t want to give any indication [...]
Survey: CMOs Decrease Traditional Media, Still Fumbling Digital
That seems to sum up many of the findings from the most recent “CMO Survey,” fielded in January. There were 269 respondents from major US companies (VP level or above). The survey was administered online. I’ve pulled a few of the many data points from the survey. In general, most of these respondents were optimistic [...]
Survey: 69% Use Print YP in SF Bay Area
Polling firm Market Authority has come out with some new data specific to the San Francisco Bay Area, which shows 69% of residents are “still” using print directories. The survey polled 1,300 consumers in Daly City, Freemont, Heyward, Oakland, Palo Alto, San Francisco, San Jose, San Mateo, South San Francisco and Sunnyvale. The data also [...]
So, Is Advertising on Yelp a Ripoff or Not?
Yesterday on VentureBeat Rocky Agrawal inveighed against advertising on Yelp. Citing a Yelp rate card provided to him by a third party he argued the company charged SMBs what amounts to a $600 CPM while charging only a $6 CPM to large advertisers. Here were the SMB-Yelp rates he posted: $300/mo – includes 500 targeted [...]
YPG to Integrate Canpages, Relaunch with Different UI
I got a tip the other day that Canpages was being shuttered and that “95% of its staff” were being canned, so to speak. I was unsuccessful in my effort to speak directly with YPG (which acquired Canpages in 2010 for $225 million), mainly because of scheduling challenges in getting on the phone with them. [...]
Market Authority’s Demographic Data on YP Print vs Internet Usage
A couple of weeks ago I reported findings from Market Authority‘s survey of 15K consumers in metro and rural markets about local business resources. The data indicated that 33% of metro market consumers rely exclusively on print yellow pages for local business lookups. That was difficult for many people to accept. As I indicated Market [...]
Berry Co. Buys WebVisible Engineers, Assets
As previously announced (where was I?), The Berry Company has scooped up some of the assets of WebVisible, including some of its engineers. Charles Laughlin’s post discussing the acquisition was pointed out to me by several people today. According to the release that went out: The Berry Company, LLC today announced that it has acquired [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
